Ovomaltine

16 de dezembro de 2016

Ovomaltine


The product was previously launched in other markets but it needed an adaptation to the local market, therefore becoming more attractive to shoppers.
Using a straightforward yet effective strategy we revitalized Ovomaltine’s packaging. We used a larger logo to make it easier to spot the brand at the POS and brighter colors to create awareness and differentiation. Moreover, using a thicker glass material added to the premium look and feel necessary to complete the new design.