Café Pacaembu Nostro

16 de dezembro de 2016

Café Pacaembu Nostro


We developed naming and conceptualization of a new product for Café Pacaembu, famous for being a traditional brand. Capsules are a modern way to consume coffee and “Nostro” was born from the fusion of “modern” and traditional. We mixed these two worlds to create a new and unique identity inside the category, also bringing a bigger value to the company.
The name Nostro has a friendly tone that approximates and when together with the landscape illustration they create a brand that shows the whole essence and origin of Café Pacaembu. The color code between the blends is clear and objective, which guarantees an architecture with more unity on the shelves.
The design is a piece that join 3D illustration, exclusive handmade lettering and colors in harmony. Its production was thought together to have the refined contrast of these two worlds. Successful sales and international recognition by The Packaging of the World.