Tenys Pé Baruel
The pioneering Brazilian brand is synonymous with foot deodorants for more than three decades. As market leader, the biggest opportunity for the brand is to expand this sector in a country where the use of such product is still relatively low.
By updating the packaging’s visual codes, previously associated with ‘pharmaceutical products’, we carefully developed its visual to fit within the personal care category: more emotion, premium look and modern design. In addition to the basic line of products we also developed limited editions and promo packs, which added more value to the brand.