Johnnie Walker Red Label
The campaign was focused on increasing in store footfall and therefore it was key to have an attractive visual and grab consumers’ attention while they were rushing through the airport. Every piece of communication material was carefully selected and strategically displayed outside the shops. Along with the promotion this was a very attractive campaign.
Establishing patterns using key brand elements to helped consumers identify the promotion without the brand losing its premium positioning. It was a fantastic challenge to develop a premium look for a price promotion campaign using an iconic brand, such as Johnnie Walker Red Label.