Nissin Hot

16 de December de 2016

Nissin – Hot

We redesigned this line using a more “hot” semiotic. In order to conceptualize the product better, we used vibrant colors with a bigger percentage of red on the front of the packaging, which brought unity and life on the point of sale. Icons to inform the spiciness were created, new graphic finishing and details as the little peppers pattern on the background help the consumer to visually feel what Nissit Hot line really is.