Kellogg’s

16 de December de 2016

Kellogg’s


The number one company in the breakfast cereals category decided to expand its business to a new consumption occasion, thus launching Kellness and Frosties’s cereal bars in Brazil.
We were asked to develop their strategic packaging design to address differentiation in a category that is full of competitors. So we needed to come up with a solution that would create a clear unified identity for Kellogg’s that, at the same time, could also be instantly recognized by Kellness and Frosties’s consumers.

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