Concha Y Toro TRIO
Together, Fly Jabuti and Concha y Toro developed projects beyond packaging. We focused on innovation, not only with a carton for shelf display but also 2 ideas that would change shoppers and consumers’ ways of seeing the brand.
This is the first one, a strategically designed carton that becomes a cooler for the bottle, just by adding ice.
The idea was to provide shoppers with a different and unique brand experience based on a simple bottle case, which you would buy at a local shop. The bottle case becomes an iPod deck, amplifying sound with its unique design; no further equipment was necessary.