Casillero Del Diablo
Casillero Del Diablo is a lead brand in it’s category and main product of Concha Y Toro brand. It’s the world’s most famous chilean wine and it’s present in more than 135 countries. The brand explores the tale of the wine, that tells the history of it’s founder when he found out wine was missing from his cellar and started spreading rumors that a devil lived there. For it’s 2013 Christmas campaign, Concha Y Toro had the goal of encouraging the consumption of wine on seasonal dates and being present in every occasion, featuring the product the point of sale with elements that characterize it’s premium quality and Christmas occasion. As a result, Casillero del Diablo innovated and was highlighted in the point of sale. Success on sales and brand strengthening.