Brinquedos Estrela

16 de December de 2016

Brinquedos Estrela


Since the 1940’s, the brand is part of people’s lives in every special moment. After many individual launches, it was necessary to review the entire product range packaging, modernizing its features, suitable for different age groups, highlighting the game, standardizing the layout and finally creating a brand architecture that would easily accommodate any NPD.
There were approximately a hundred board games, each with its own messaging approaching different target groups. A challenging and detailed design project developed with licensing characters.