Activia

15 de December de 2016

Activia


Danone Activia is one of the strongest brands within the dairy industry and has become synonymous with functional benefit and feeling good and healthy.
The ‘Big Green Wall’ at every point of sale is a successful case of how design positively impacts results. Our challenge was to further develop the ‘big green wall’ visuals, to address Activia’s functional aspect and also highlight its delicious flavors in each bottle, whilst establishing a layout that would ease shoppers to identify each category (e.g. 0% fat, regular and limited editions), always in accordance with the brands guidelines.